2012 Sound Bites Broadcasting Awards held by MBA

MA stations receive accolades for work in news, sports, advertising and public service

Medford, MA (November, 2 2012)Awards were handed out to broadcast stations in eight categories at the Sound Bites Awards sponsored by the Massachusetts Broadcaster’s Association on Thursday, November 1, 2012 at The Verve Crowne Plaza, where comedian Jimmy Dunn provided the entertainment for the evening.

The winners of the night in the Station of the Year category were WMRC-AM 1490 and WBZ-TV for radio and television, respectively.  94.7 (WMAS-FM) and WWLP-TV were runners up in the Station of the Year category.

Other noted winners this evening were for the best On-Air Personality, where WATD-FM’s Rob Hakala, host of the South Shore’s Morning News took home first place honors in the radio category and WBZ-TV reporter Jim Armstrong for television.  First place awards for best Public Service Campaign went to WQRC-FM for their work on “Good Tidings Holiday Giving Campaign” and WWLP-TV for their “XtheTXT” campaign.

WBZ-TV was the night’s biggest winner with 3 first place awards.  A complete list of winners is below: 

 

Individual Commercial/Commercial Campaign

Radio

Merit:

WPXC-FM

Kaleidoscope Toys – Christmas 2011

 First:

WQRC-FM

Northwood Insurance – Only in Massachusetts

Air Personality

Radio

Merit:

WCOD-FM

Dan and Stephanie in the Morning

First:

WATD-FM

Rob Hakala

Host of the South Shore’s Morning News

 

Television

Merit:

WBZ-TV

Jon Keller

 First:

WBZ-TV

Jim Armstrong

Reporter

Local Special Program/Event

Radio

Merit:

WMAS-FM

Children’s Miracle Network Radiothon

 First:

WHMP-AM

Vermont Yankee – Power Struggle

Television

Merit:

WUNI-TV

Comunidades Seguras

  First:

WSHM-TV

2011: A Year of Disasters

Station Promotional Announcement

Radio

Merit:

WICN-FM

WICN Jazz+ Daily Promo Series

 First:

WICN-FM

WICN Performance Studio “Taxi”

Television

Merit:

WSBK-TV

Phantom Gourmet: Lunchtime in America

First:

WBZ-TV

Boston Marathon

Sports Feature

Radio

Merit:

WDIS-AM

King Phillip vs. Sharon Basketball Game

First:

WATD-FM

Smash and Crash Demolition Derby

News Story

Radio

Merit:

WATD-FM

President Barack Obama Visits Martha’s Vineyard

 First:

WATD-FM

100 Year Old Norwell Murder

Television (TIE)

 First:

WBZ-TV

Tallest Man

 First:

WWLP-TV

I-Team: Panhandlers

Public Service Announcement/Campaign

Radio

First:

WQRC-FM

The Good Tidings Holiday Giving Campaign

Television

First:

WWLP-TV

XtheTXT Public Service Campaign

Station of the Year

Radio

Merit:

WMAS-FM

 First:

WMRC-AM

Television

Merit:

WWLP-TV

 First:

WBZ-TV