P1 Plus – Live Assist Sales Training

Are you about to hire a new AE? Or have you just hired someone who is new to broadcast sales?

We realize that you’ve got a packed agenda. As for P1 Learning, they have one thing on their list and that’s to build the confidence and know-how of entry-level broadcast sales employees.

P1 Plus is a live assist on-boarding training program designed to take new broadcast sellers from “rookie to ready” in just seven weeks.

  • 40+ Online Video Courses
  • Weekly Discussions with P1 Learning Trainers
  • Individual Course Testing & Homework Assignments
  • Close of Program Final Project & Certificate

You can view an overview of course curriculum here.

As part of our commitment to support our members’ sales training effort, the MBA will pay the registration fee (regularly $599/person) for up to four new sellers per session to participate in the P1 Plus training program throughout 2024.  We’ve had great feedback on this program in past years and are pleased to offer it again.

Eligibility to Participate in P1 Plus

P1 Plus is ideal for new sellers with a two years or less of experience.  All participants should be full-time employees of an MBA member station.

Register for 2024 P1 Plus!

P1 Plus new seller training is offered on a quarterly basis and each session runs for seven weeks and the MBA will pay the registration for up to three (3) participants each quarter. Registrations are accepted on a rolling basis and will be picked randomly ahead of each session.

  • March 18
  • July 8
  • September 16

P1 Plus Registration


For additional information about P1 Plus, contact Delta Wilson at delta.wilson@p1learning.com or 888-944-9377.

*Stations not receiving a free registration may purchase them separately at a special discounted price of $495 per session.*