2020 Winners

November, 19 2020Awards were virtually handed out to broadcast radio and television stations in nineteen categories at the Sound Bites Awards sponsored by the Massachusetts Broadcasters Association between Monday November 16 and Thursday November 19.


During an hour-long streamed program on Thursday Executive Director Jordan Walton, outgoing MBA Chairman and WBZ-TV President and General Manager Mark Lund, Lieutenant Colonel Timothy Murphy of the Massachusetts Army National Guard, National Association of Broadcasters CEO Gordon Smith, and Massachusetts Senator Ed Markey addressed the association’s radio and television members.  The full program can be found at MBASoundBites.com.   2015 MBA Broadcaster of the Year Candy O’Terry emceed the event.


The winners of the night in the Station of the Year category were MyFM 101.3 WMRC-AM and 22News WWLP-TV for radio and television, respectively.  95.9 WATD-FM and Springfield’s Western Mass News WGGB/WSHM-TV were runners up in the Station of the Year category.


Highlighting broadcaster’s commitment to their communities, 97-7 ACK-FM (WAZK-FM) won the radio Sound Bites Award for best Public Service Announcement for their “School Kids for the Environment, Public Safety, and Recycling” PSA.  WBZ-TV won the Public Service Announcement award for their “Boston Resiliency Fund” PSA asking for Bostonians to donate to help their neighbors in need.


The MBA recognized stations in the new “Critical Coverage” category which highlighted stations efforts to inform about the ongoing pandemic and fight for racial equality.  Recognized for Merit Awards were MVY Radio (WMVY-FM) and 22News WWLP-TV.  In first place was 95.9 WATD-FM their piece on Black Lives Matter and WCVB-TV Channel 5 for their coverage of Black Lives Matter protests in Massachusetts.


Now in its ninth year, the Sound Bites Awards received a record 229 award entries, highlighting the excellent work done in the previous twelve months by local broadcasters.  See a complete list of winners below or at massbroadcasters.org/winners.



About the Massachusetts Broadcasters Association

The Massachusetts Broadcasters Association (MBA) is the only voluntary, statewide trade organization serving the Bay State’s over-the-air television and radio stations. The Association’s key responsibilities include assisting its members with general and broadcast-specific business challenges and assisting in the networking of fellow broadcasters. Please visit www.massbroadcasters.org for more information.

Category Type Call Letters Place Headline or Title
#WeAreBroadcasters Radio WATD-FM Merit Monday Night Talk – PathFOUNDERS; Women of Plymouth
#WeAreBroadcasters Radio WSRS-FM First Special Juneteenth Panel Discussion
#WeAreBroadcasters TV WWLP-TV Merit Covid Virtual Town Hall
#WeAreBroadcasters TV WBZ-TV First The Local Seen
Above and Beyond Radio WBOQ-FM First Jimi Carter is always there when we need him!
Air Personality Radio WATD-FM Merit Rob and Lisa
Air Personality Radio WMAS-FM First The Kellogg Krew
Air Personality TV WCVB-TV Merit Ed Harding
Air Personality TV WWLP-TV First Nick Bannin
Commercial Campaign Radio WAZK-FM Merit Remain Nantucket – More Campaign
Commercial Campaign Radio WATD-FM First Alcoholics Anonymous
Commercial Campaign TV WGGB/WSHM Merit Western Mass News- Getting Answers in the Morning :15
Commercial Campaign TV WCVB-TV First Century Bank
Critical Coverage Radio WMVY-FM Merit Racism: A Necessary Uncomfortable Conversation
Critical Coverage Radio WATD-FM First Black Lives Matter
Critical Coverage TV WWLP-TV Merit Black Lives Matter protests and change
Critical Coverage TV WCVB-TV First Race Matters: Protests and Unity in Massachusetts
Digital Media Radio WBQT-FM Merit Healthcare Heroes
Digital Media Radio WMRC-AM First Caring Through COVID
Digital Media TV WWLP-TV Merit Neglected Horses
Digital Media TV WBZ-TV First Apollo 11: 50 Years Later Digital Extras
Excellence in Sound Radio WPKZ-AM Merit A Player’s Voice: In-Game Player Introductions
Excellence in Sound Radio WATD-FM First Remembering Frank Tedesco
Feature Story Radio WMVY-FM Merit BLUE WHALE: A Rare Sighting and Other Gifts From The Sea
Feature Story Radio WATD-FM First Lady in the Dunes
Feature Story TV WWLP-TV Merit A child’s birthday during a pandemic
Feature Story TV WCVB-TV First Teacher Honors Mother’s Dying Wish
Individual Commercial Radio WXLO-FM Merit Your Lux Has Changed
Individual Commercial Radio WKPE-FM First WKPE Barnstable Farm & Pet
Individual Commercial TV WCVB-TV Merit Splash “Seeing is Believing”
Individual Commercial TV WBZ-TV First Boston Children’s Museum: Play At Home
Investigative Reporting TV WBTS-DC Merit Ticket Trouble
Investigative Reporting TV WCVB-TV First 5 Investigates: Police Powers, No Accountability and No Training Required
On-Air Contest Radio WROR-FM First WROR $1,000,000 Playlist
Photojournalist TV WBTS-DC Merit Aaron Strader
Photojournalist TV WBTS-DC First James O’Halloran
Public Service Announcement Radio WEEI-FM Merit COVID19-PSA
Public Service Announcement Radio WAZK-FM First School Kids for the Environment, Public Safety and Recycling
Public Service Announcement TV WFXT-TV Merit African American STEM Pioneers
Public Service Announcement TV WBZ-TV First Boston Resiliency Fund PSA
Recurring Segment Radio WATD-FM Merit Live from the Almost Famous Tiny Stage
Recurring Segment Radio WAMQ-FM First WAMC Housing Series
Recurring Segment TV WCVB-TV Merit 5 For Good
Recurring Segment TV WBZ-TV First It Happens Here: Sunapee
Sports Feature Radio WEEI-FM Merit Talking Helps
Sports Feature Radio WBZ-FM First When Hockey Ruled the Hub
Sports Feature TV WWLP-TV Merit The death of Kobe Bryant
Sports Feature TV WWLP-TV First Babe Ruth World Series
Sports Play-by-Play Radio WPKZ-AM Merit The 114th Thanksgiving Day Classic on The K-Zone
Sports Play-by-Play Radio WBZ-FM First New England Patriots
Spot News Story Radio WPKZ-AM Merit Fitchburg George Floyd Demonstration
Spot News Story Radio WMVY-FM First Corona Virus and Domestic Violence: A Public Health Crisis within A Public Health Crisis
Spot News Story TV WCVB-TV Merit Violence Follows Peaceful Protests
Spot News Story TV WWLP-TV First B-17 Plane Crash
Station Imaging Radio WMRC-AM Merit MyFM in the Morning Weekend Kickoff
Station Imaging Radio WBGB-FM First BIG 103 Personality Sweepers
Station of the Year Radio WATD-FM Merit 95.9 WATD
Station of the Year Radio WMRC-AM First MyFM 101.3
Station of the Year TV WGGB-TV Merit Western Mass News
Station of the Year TV WWLP-TV First 22News WWLP-TV
Station Promotional Announcement Radio WMRC-AM Merit Support Local Business
Station Promotional Announcement Radio WATD-FM First The South Shore’s Radio Station
Station Promotional Announcement TV WBZ-TV Merit Boston Next: Criminal Justice System
Station Promotional Announcement TV WFXT-TV First

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