2021 Winners


MA stations receive accolades for work in news, sports, advertising and public service


November 10, 2021Awards were virtually handed out to broadcast radio and television stations in twenty categories at the Sound Bites Awards sponsored by the Massachusetts Broadcasters Association between Monday November 8 and Wednesday November 10.

During a 90-minute streamed program on Wednesday Executive Director Jordan Walton, MBA Chair and Beasley Media Vice President and Market Manager Mary Menna, First Lieutenant Allison Garnsey of the Massachusetts Army National Guard, National Association of Broadcasters COO Curtis LeGeyt, and Federal Communications Commission Commissioner Nathan Simington addressed the association’s radio and television members.  The full program can be found at MBASoundBites.com.   2015 MBA Broadcaster of the Year and longtime Boston radio personality Candy O’Terry emceed the event with BMI songwriter and Rhode Island native Lainey Dionne provided musical entertainment.

The winners of the night in the Station of the Year category were MyFM 101.3 WMRC-AM and Springfield’s Western Mass News WGGB/WSHM-TV for radio and television, respectively.  105.7 WROR and WCVB-TV Channel 5 were runners up in the Station of the Year category.

Highlighting broadcaster’s commitment to their communities, 94.7 WMAS won the radio Sound Bites Award for best Public Service Announcement for their “Keep Kids Like Me Safe” PSA.  WCVB-TV won the Public Service Announcement award for their “I Am Jimmy” PSA in support of The Jimmy Fund.

The MBA recognized stations in the “Critical Coverage” category which highlighted stations efforts to inform about the ongoing coronavirus pandemic.  Recognized for Merit Awards were WAMQ-FM and 22News WWLP-TV.  In first place was 95.9 WATD-FM and WBZ-TV.

Now in its tenth year, the Sound Bites Awards received 228 award entries, highlighting the excellent work done in the previous twelve months by local broadcasters.  See a complete list of winners below.




Call Letters

Headline or Title

#WeAreBroadcasters Radio Merit WATD Almost Famous Shines A Spotlight on the Local Music Community
#WeAreBroadcasters Radio First WPXC Homeless For The Holidays 2020
#WeAreBroadcasters TV Merit WCVB Channel 5 Holiday Lights 2020
#WeAreBroadcasters TV First WWLP Neighbors in Need
Above and Beyond Radio First WNEB/WESO Cindy Dorsey
Air Personality Radio Merit 961 SRS The Morning Show with Chris Zito and Suzanne Lewis
Air Personality Radio First WFRQ Doug & Mina “The Frank Morning Show”
Air Personality TV Merit WBTS Jeff Saperstone
Air Personality TV First WCVB Antoinette Antonio
Commercial Campaign Radio Merit WRSI Thorne’s – The Big Green Awning on Main Street
Commercial Campaign Radio First Audacy – Boston Find Mass Money
Commercial Campaign TV Merit WGGB/WSHM Weather Ready 2021
Commercial Campaign TV First WCVB Revise “Tell the Masses”
Critical Coverage Radio Merit WAMQ WAMC COVID-19 Coverage
Critical Coverage Radio First WATD After Successful Drive-Thru Clinics, Norwell Fire Department Idling for Next Vaccine Supply
Critical Coverage TV Merit WWLP Lines for Vaccine Shots
Critical Coverage TV First WBZ-TV Coronavirus Pandemic
Digital Media Radio Merit MyFM 101.3 MyFM’s Quest for the Best
Digital Media Radio First WBQT-FM HOT 96.9’s Million Dollar Mix
Digital Media TV Merit WBZ-TV Connecting Young Aquaman Fan With His Hero
Digital Media TV First WBZ-TV Gingerbread Competition
Excellence in Sound Radio Merit MyFM 101.3 New England Legends
Excellence in Sound Radio First WATD East Bridgewater Veteran Beats Cancer and COVID-19
Feature Story Radio Merit WRCA History Of Revere Cinema
Feature Story Radio First WMVY/MVYRADIO An Island Childcare Crisis Finds Its Champion
Feature Story TV Merit WGGB Surprise Squad Heart Transplant
Feature Story TV First WWLP Great Getaway to The Shoreline
Individual Commercial Radio Merit WPXC-WHYA-WKFY-WFRQ Beyond Beauty “Summer Manicure”
Individual Commercial Radio First WAZK-FM The Paint Department, Nantucket
Individual Commercial TV First WCVB South Shore Health “Heart”
Investigative Reporting TV Merit WWLP Alarming Issues at Holyoke Soldiers Home
Investigative Reporting TV First WBZ-TV I-Team Nursing Home Abuse
On-Air Contest Radio Merit WFRQ Frank-FM’s “Quarantines Day” Giveaway
On-Air Contest Radio First WBQT-FM HOT 96.9’s Million Dollar Mix
Photojournalist TV First WWLP Mike Houle
PSA Radio Merit WATD Giving Back On Giving Tuesday
PSA Radio First 94.7 WMAS Keep Kids Like Me Safe
PSA TV Merit WWLP Your Vote Your Voice
PSA TV First WCVB I Am Jimmy
Recurring Segment Radio Merit 105.7 WROR Morning Court
Recurring Segment Radio First WATD Almost Famous: Live From The Tiny Stage
Recurring Segment TV Merit WCVB 5 For Good
Recurring Segment TV First WBZ-TV It Happens Here
Sports Feature Radio Merit WATD Field of Dreams
Sports Feature Radio First WBZ-FM Get the Duck Boats Ready
Sports Feature TV Merit WWLP Springfield College Olympic Swimmer
Sports Feature TV First WWLP Special Olympians Return
Sports Play-by-Play Radio Merit WPKZ Leominster High School Football on The K-Zone
Sports Play-by-Play Radio First WBZ-FM Celtics Play-by-play vs. San Antonio Spurs
Spot News Story Radio Merit WMVY/MVYRADIO An Affordable Housing Shortage Threatens Island Infrastructure
Spot News Story Radio First WATD Stolen Rockland Police Cruiser
Spot News Story TV Merit WBZ-TV Death Sentence Overturned
Spot News Story TV First WCVB Stolen Cruiser Sparks Several Chases, Shooting
Station Imaging Radio Merit WMJX Magic 106.7
Station Imaging Radio First WBGB Big 103
Station of the Year Radio Merit 105.7 WROR 105.7 WROR- Station of the Year
Station of the Year Radio First MyFM 101.3 Commitment to Community
Station of the Year TV Merit WCVB WCVB – Delivering during crisis
Station of the Year TV First WGGB Western Mass News
Station Promo Radio Merit MyFM 101.3 MyFM Text Line Promo
Station Promo Radio First WBOS St Patty’s Day/Green Day
Station Promo TV Merit WBZ-TV WBZ This Morning: Fun, Local, Life
Station Promo TV First WCVB Chronicle: Boston’s Original

Click each category to view the winners!

About the Massachusetts Broadcasters Association

The Massachusetts Broadcasters Association (MBA) is the only voluntary, statewide trade organization serving the Bay State’s over-the-air television and radio stations. The Association’s key responsibilities include assisting its members with general and broadcast-specific business challenges and assisting in the networking of fellow broadcasters. Please visit www.massbroadcasters.org for more information.