2018 Sound Bites Awards held by Mass. Broadcasters Association

Awards were handed out to broadcast radio and television stations in nineteen categories at the Sound Bites Awards sponsored by the Massachusetts Broadcasters Association on Wednesday , November 14 at the Framingham Sheraton Hotel and Conference Center.  SFC Ken Dowd of the Massachusetts Army National Guard and President of the New England First Amendment Coalition Karen Bordeleau addressed the room of radio and TV members.  Comedian Juston McKinney had the crowd of nearly 200 broadcasters in stitches.  2015 MBA Broadcaster of the Year Candy O’Terry emceed the event.

The winners of the night in the Station of the Year category were Cat Country 98.1 WCTK-FM and WCVB-TV for radio and television, respectively.  Milford’s MyFM WMRC and Springfield’s 22 News WWLP-TV were runners up in the Station of the Year category.

Highlighting broadcaster’s commitment to their communities, Cat Country 98.1 WCTK-FM won the radio Sound Bites Award for best Public Service Announcement for their “Volunteer First Responders” PSA.  WCVB-TV won the Public Service Announcement award for their “Stop Addiction” PSA dealing with the opioid epidemic.

The MBA highlighted the best in “localism” with #WeAreBroadcasters awards to Ocean 104.7 WOCN-FM’s “Give Where You Live” campaign that raised money for local families in need and to 22 News WWLP-TV for the 22News Blood Drive that turned their studio into a Red Cross blood donation location.

Now in its seventh year, the Sound Bites Awards received nearly 250 award entries, highlighting the excellent work done each year by local broadcasters.  See a complete list of winners below.


CategoryTypePlaceCall LettersHeadline or Title
Individual CommercialRadioMeritWAZK-FMKitty Murtaugh’s 10oz Porterhouse
Individual CommercialRadioFirstWUPE-FM/WBEC-FMBackwater: Duel
Individual CommercialTVMeritWBZ-TVDunkin Donuts: Pats Win, You Win
Individual CommercialTVFirstWCVB-TVSplash
Commercial CampaignRadioMeritCodCommCape Cod Gutter Monkeys-2018
Commercial CampaignRadioFirstWAZK-FMFusaro’s: Nicest People
Commercial CampaignTVMeritWCVB-TVNewton-Wellesley Hospital “Brian’s Story” and “Kim’s Story”
Commercial CampaignTVFirstWBZ-TVAbbott Laboratories: 2018 Boston Marathon
Station ImagingRadioMeritWAZK-FMWAZK Sweeper Montage
Station ImagingRadioFirstWBZ-FMSports Hub Imaging 2018
Station Promotional AnnouncementRadioMeritWMAS-FM94 Foot Christmas Tree
Station Promotional AnnouncementRadioFirstWBQT-FMHOT 96.9’s $96,000 Song Scramble
Station Promotional AnnouncementTVMeritWCVB-TV5 Investigates
Station Promotional AnnouncementTVFirstWFXT-TV25 Investigates Missing and Forgotten
Air PersonalityRadioMeritWSRS-FMSuzanne & Greg In The Morning
Air PersonalityRadioFirstWMAS-FMThe Kellogg Krew
Air PersonalityTVMeritWCVB-TVMaria Stephanos
Air PersonalityTVFirstWestern Mass NewsJacob Wycoff
Sports FeatureRadioMeritWATD-FMCannons In The Community
Sports FeatureRadioFirstWATD-FMKingston Hockey Classic
Sports FeatureTVMeritWestern Mass NewsLacrosse Team Honors Mother Battling Breast Cancer
Sports FeatureTVFirstWBZ-TVJayson Tatum and His Mom
Sports Play-by-PlayRadioMeritWPKZ-AM/FMLeominster High School Football on The K-Zone
Sports Play-by-PlayRadioFirstWBZ-FMBruins-Maple Leafs Game 7
Spot News StoryRadioMeritWMVY-FMIsland Students Walk Out For Parkland
Spot News StoryRadioFirstWATD-FMMarch For Our Lives
Spot News StoryTVMeritWBZ-TVVegas Shooting
Spot News StoryTVFirstWCVB-TVYarmouth Officer Killed
Investigative ReportingTVMeritWNEU-TVFacing Danger – Noticiero Telemundo Nueva Inglaterra
Investigative ReportingTVFirstWWLPStudent Restraints
Feature StoryRadioMeritWATD-FMPowerful Women Revealed
Feature StoryRadioFirstWPXC-FMHomeless For The Holidays
Feature StoryTVMeritWWLP-TVAlone, Addicted, and Broke
Feature StoryTVFirstWestern Mass NewsExposed: Firefighters’ Risk of Cancer is Growing
PhotojournalistTVMeritWBTS-TVAaron Stader
PhotojournalistTVFirstWBTS-TVJim O’Halloran
Excellence in SoundRadioMeritWATD-FMPhone Hijinks
Excellence in SoundRadioFirstWATD-FMGhost Stories
Recurring SegmentRadioMeritWATD-FMWATD Live From The Tiny Stage
Recurring SegmentRadioFirstWAMQ-FMWAMC Infrastructure Series
Recurring SegmentTVMeritWBZ-TVWBZ: It Happens Here
Recurring SegmentTVFirstWCVB-TVCutting Edge
Digital MediaRadioMeritWBQT-FMHOT 96.9’s $96,000 Song Scramble Social Blitz
Digital MediaRadioFirstWAAF-FMLB’s Big Decision
Digital MediaTVMeritWWLP-TVBrynn Cartelli in The Voice Finals
Digital MediaTVFirstWBTS-TVThe Recap
On-Air ContestRadioMeritWCTK-FMGuess What’s In It – To Win It!
On-Air ContestRadioFirstWBQT-FMHOT 96.9’s $96,000 Song Scramble
Public Service AnnouncementRadioMeritWMAS-FMKid’s Safety Expo
Public Service AnnouncementRadioFirstWCTK-FMVolunteer First Responders
Public Service AnnouncementTVMeritWWLP-TV22News Toys for Tots
Public Service AnnouncementTVFirstWCVB-TVWCVB Stop Addiction PSA
#WeAreBroadcastersRadioMeritWATD-FMSuicide Prevention Awareness
#WeAreBroadcastersRadioFirstWOCN-FMGive Where You Live
#WeAreBroadcastersTVMeritWBTS-TVCelebrating Boston Pride
#WeAreBroadcastersTVFirstWWLP-TV22News Blood Drive
Above and BeyondRadioFirstCodCommMatt Barry
Station of the YearRadioMeritWMRC-AM
Station of the YearRadioFirstWCTK-FM
Station of the YearTVMeritWWLP-TV
Station of the YearTVFirstWCVB-TV