Sound Bites 2016

Sound Bites 2016 is set for November 16!

Be sure to mark your calendars for the other great Massachusetts broadcasting event of the year!

Where: Sheraton Framingham Hotel and Conference Center – 1657 Worcester Rd. Framingham, MA 01701

When: Wednesday, November 16, Seminars: 2PM  Reception/Dinner/Awards: 5PM




David Rich presents “Contagious Selling: How to Sell Profitably in a Media Fragmented World”

David 2015Things are not the way they used to be. Customers are more demanding, less loyal, have more choices, and the window to connect with them is smaller than ever. Gimmicks and old worn out sales tactics don’t work in this highly media fragmented world. The best (and only) way to be successful selling to a 21st-century customer is to NOT sell at all. You should be focused on building a relationship rather than merely closing a sale. When two people want to do business together, the details will be worked out. But, if two people don’t want to do business, there is nothing in the details that will make it happen. In short, your job is to make people WANT to do business with you. You do this by being “contagious” and by demonstrating ROI.  In this 3 hour advanced and highly thought-provoking session, you will learn:

  • How selling is more personal than ever before
  • The 3 things that make someone “contagious”
  • How the marketplace has changed and why clients are less loyal
  • The 10 things today’s buyers are taught and how to respond
  • How to defuse price and budget objections
  • How to talk and demonstrate ROI

This seminar is for: Account Executives, Sales Managers and General Managers


Tracy Johnson presents “The Content Superhero”

TRACY_smallerContent is the key to future success, both on and off the air. But what kind of content? What works? What doesn’t What do listeners respond to? And how can we get the most from our airtime?

The Content Superhero seminar is based on hundreds of research projects with tens of thousands of actual listeners, responding to radio segments moment by moment.

The series is presented in three chapters:

  • Session 1: What Causes Tune OUT
  • Session 2: What Causes Tune IN
  • Session 3: Content That Rocks

This seminar is for: On-Air Personalities, Programmers, Managers


Fewer engineers for more stations and (almost all) public files moving online, an ABIP inspection can find what might have slipped through the cracks.  Alternative Broadcast Inspection Program inspector Bob Shotwell provides an overview of the inspection program from technical to administrative, including how the new Online Public Inspection File (OPIF) system affects your station and its ABIP inspection.

This seminar is for: Engineers, anyone who interacts with your public file


Our friends at BMI (Broadcast Music Inc.) are hand-picking another amazing artist to perform at Sound Bites 2016.  Stay tuned – we’ll announce who very soon!
We’ll end the night by honoring the best of the best in Massachusetts radio and broadcast television with the 2016 MBA Broadcasting Awards!

Registration is just $25 per person.

Seminars start at 2PM.  Reception starts at 5PM.

Hosted by 2015 MBA Broadcaster of the Year Candy O’Terry

Candy O


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