Registration for Sound Bites 2015 is OPEN!
Be sure to mark your calendars for the other great Massachusetts broadcasting event of the year!
Where: Sheraton Framingham Hotel and Conference Center – 1657 Worcester Rd. Framingham, MA 01701
When: Thursday, November 12, Seminars: 2PM Reception/Dinner: 5PM
This year we celebrate the year of the sales person with two GREAT seminars focused on radio and television, respectively.
The Radio Advertising Bureau presents “The New Breed of Salespeople: Integrated Marketing Solutions Providers.” Your advertisers are becoming more sophisticated and radio must adapt. Combining on-air, online, on-site and on-demand advertising opportunities maximizes advertiser results and station revenues. The process starts with a thorough CNA and concludes with an integrated campaign recommendation. RAB SVP of Development Jeff Schmidt will outline a process that will increase your number of orders and the size of each.
The Television Bureau of Advertising presents a two-part seminar including “overcoming advertisers objections to broadcast TV” and “Meet Your Dealer” It will be a powerhouse lineup for any TV seller!
At 5PM enjoy our extended cocktail reception and networking period before a plated dinner and keynote address from Greater Media Chairman and Chief Executive Officer Peter Smyth.
This year, a new sound to Sound Bites as BMI artist and Massachusetts native Lori McKenna graces the stage. One of Nashville’s most in-demand country songwriters, her songs have been cut by artists such as Alison Krauss, Reba, Faith Hill, Tim McGraw and Keith Urban, with chart hits like Hunter Hayes’ “I Want Crazy” and Little Big Town’s “Girl Crush.”
We’ll end the night by honoring the best of the best in Massachusetts radio and broadcast television with the 2015 MBA Broadcasting Awards!
Registration is just $20 per person. Registration closes on Wednesday, November 4.
Seminars start at 2PM. Reception starts at 5PM.
Hosted by Candy O’Terry