WWLP-22 News
Chicopee, MA
October 5, 2021
Job Type
Full Time


WWLP-22News, (NBC), has a full-time opening for a Television Account Executive. The qualified candidate will be responsible for selling comprehensive media solutions to one or more local/regional/national accounts in a geographic territory to achieve sales targets and maximize revenues.

 Principal Duties & Responsibilities include:

"Identify, develop, and expand existing and new client relationships & key accounts.

*  Maintain close communications at various stages in the sales cycle including account updates, weekly

projections & forecasting of future advertising.

*  Conduct research on target markets and trends, and adjusts sales strategy accordingly.

*  Ensure clear understanding and interpretation of client needs, and recommend appropriate solutions, in order to meet requirements.

*  Develop short and long range plans for revenue growth.

*  Negotiate advertising rates, create oral & written presentations; generate packages. ". Monitor accounts receivables.

*  Research, analyze and monitor competitive media for new leads.


Specialized Knowledge/Skills/Abilities:

* Knowledge of online/digital and interactive advertising tools in order to advise advertisers and peer advertising sales representatives on the effective use of online/digital and interactive advertisements.

*  Strong oral, problem solving, communications, writing, negotiation and presentation skills.

*  Must be well organized, display a professional demeanor, exude high energy and show attention to detail.

*  Must be a confident, flexible, multi-tasker, and be able to work independently.

* Knowledge of Television ratings is helpful.



EXPERIENCE REQUIRED: Bachelor's degree preferred with an emphasis in Business/Marketing or Communications. Experience in MS Office including Word, Excel and PowerPoint required. Experience in Marketing and advertising background preferred.


   TELEPHONE: no calls please



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