2015 Winners

Awards were handed out to broadcast stations in twelve categories at the Sound Bites Awards sponsored by the Massachusetts Broadcaster’s Association on Thursday, November 12 at Framingham Sheraton Hotel and Conference Center, where CMA Award winning singer-songwriter Lori McKenna provided the entertainment for the evening.

The winners of the night in the Station of the Year category were WMRC-AM and WCVB-TV for radio and television, respectively.  This is the third consecutive year that WCVB-TV has taken home this honor.  Hot 96.9 WBQT-FM and Western Mass News (WSHM-WGGB) were runners up in the Station of the Year category.

Best On-Air Personality for radio went to WSRS-FM’s “Greg and Suzanne in the Morning” and the “New Frank Morning Show” with Stephanie Viva and Steve McVie receiving the merit award.  For television, Best On-Air Personality went to WCVB-TV’s Ed Harding, with WCVB’s Heather Unruh receiving the merit award.

WCVB-TV was the night’s biggest winner with five first place awards.  A complete list of winners is below.

 

 

Best Individual Commercial/Commercial Campaign
Radio
MERIT
WPXC-WHYA-WKFY-WFRQ
Guaranteed Fresh “So Fresh You Want to Slap It”

FIRST
WMJX-FM
Plumbing: Hot or Not

Air Personality
Radio
MERIT
WFRQ-FM
The New Frank Morning Show with Stephanie Viva and Steve McVie

FIRST
WSRS-FM
Greg and Suzanne in the Morning

Television
MERIT
WCVB-TV
Heather Unruh

FIRST
WCVB-TV
Ed Harding

Station Promotional Announcement
Radio
MERIT
WMRC-AM
Got Local, Buy Local

FIRST
WAAF-FM
WAAF’s “Ultimate Fenway Double Play!”

Television
MERIT
WWLP-TV
22News Storm Team Rain Dance

FIRST
WCVB-TV
WCVB Year Ender

Sports Feature
Radio
MERIT
WPKZ-AM
Recipe for a Classic

FIRST
WAMQ-FM
Skating to Keep the Dream Alive

Television
MERIT
WWLP-TV
Patriots Win Superbowl

FIRST
WWLP-TV
Concussions in Kids Sports

Sports Play-by-play
Radio
MERIT
WPKZ-AM
132nd Meeting of Leominster Blue Devils vs. Fitchburg Red Raiders- Thanksgiving 2014

FIRST
WBZ-FM
The Patriots 2014 Season

Spot News Story
Radio
MERIT
WATD-FM
Lady in the Dunes

FIRST
WATD-FM
Propane Tank Ruptures

Television
MERIT
WCVB-TV
NECC Arrests

FIRST
WFXT-TV
Fox 25 Blizzard of 2015 Coverage

Feature Story
Radio
MERIT
WHMP-AM
Hot Chocolate Run: Mary’s Story

FIRST
WAMQ-FM
North Adams Goes Unsilent: Electronic Audio Experience Fills Streets

Television
MERIT
WWLP-TV
Rep. John Lewis

FIRST
WCVB-TV
A Concert for Sophie

Best Use of Digital Media
Radio
MERIT
WMRC-AM
WMRC 2014 Radiothon

FIRST
WAAF-FM
“Brady’s Balls”

Television
MERIT
WCVB-TV
WCVB: FB 500,000 Likes

FIRST
WWLP-TV
22News I-Team Beef Fat Content

Local Special Program or Event
Radio
MERIT
WEEI-FM
13th Annual WEEI/NESN Jimmy Fund Radio Telethon

FIRST
WPXC-FM
14th Annual Homeless for the Holidays

Television
MERIT
WFXT-TV
Fox 25 Cares Special

FIRST
WCVB-TV
Holiday Lights

Public Service Announcement
Radio
MERIT
WMAS-FM
Coats for Kids

FIRST
WRKO-AM
iPods for Wounded Veterans

Television
MERIT
WCVB-TV
WCVB: Opioid Crisis “Signs”

FIRST
WWLP-TV
Working for a Better Tomorrow

Above and Beyond Award

FIRST
WMJX-FM
Joe Plett

Station of the Year
Radio
MERIT
WBQT-FM

FIRST
WMRC-AM

Television
MERIT
WSHM/WGGB

FIRST
WCVB-TV

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