Seasoned Sales Professional
Seasoned Sales Professional
  • June 28, 2018
        Education  Western Michigan  University                                                                                            Kalamazoo, MI

 Major in Communications Arts & Sciences

§  Specialized study in areas of Business & Interpersonal Communication, Persuasion, Oral Interpretation, Film, Television and Radio Production & Performance and Creative/Script Writing.

§  On-air program host, WIDR-FM, student broadcast station of Western Michigan University.        Recognition        

Employment    WJR-AM 760                                                                                                                                    Detroit, MI

Senior Account Executive/B2B Director/Regional & National Sales – 20 Years

§  Responsible for prospecting, closing and securing relationships for advertising programs serving major corporations, advertising agencies, and non-profit organizations.  Duties include creation of market positioning/messages, management of client initiatives, meeting/exceeding assigned revenue-goals on annual basis and collection of receivables for account sales. Assisted team members in prospecting, proposal creation and closing B2B sales.

On-Air Program Host/Producer/Creator “Powering Michigan’s Future” – 2 Years

§  Hosted and produced monthly on-air program for partnership between two competing entities to bring together mutually beneficial solution to marketing each of their respective causes.

Rick Mason Enterprises, Inc.                                                                                                    Chicago, IL

President – 7 Years

§  Providing advertising, marketing and public relations strategies and creative services to business concerns.

§  Creative services for business communication and training departments of major corporations advertising agencies and media production companies in Chicago, Milwaukee, Atlanta and West Michigan.

Fairfield Broadcasting Company                                                                                      Kalamazoo, MI

General Sales Manager – 2 Years +

§  Managing Local and National Sales for WQLR-FM and WQSN-AM with responsibility for setting sales budgets and meeting/exceeding Local/National revenue goals for each station.

§  Leading 10 sales representatives, hiring and on-going training in reaching monthly, quarterly and annual revenue goals.

Account Executive – 1 Year +

§  Responsible for prospecting, securing and selling advertising programs. Duties include management of client initiatives, revenue-growth on annual basis and collection of receivables for account sales.  Recognition as Salesperson of the Year in first year of position, attaining 138% of goal.  Promoted to Sales Management after 13 months.

 

   Mason Communication                                                                                                                        Kalamazoo, MI

Owner/Sole Proprietor – 5 Years

§  Providing advertising, marketing and public relations strategies and creative services to business/non-profits.

§  Creative services for business communication and training departments of major corporations and media production companies in West Michigan.

 

Telly Award – Writer, Best Local Television Commercial; Capital Cities/ABC Circle of Excellence; WQLR/WQSN Salesperson of the Year; National Jaycees Award - Outstanding Young Men in America; President - Marketing and Advertising Roundtable of Southwest Michigan; Member – Adcraft Club of Detroit; Dale Carnegie International Local Sales Talk Champion; Official Kentucky Colonel, John Y. Brown, Governor

 

PROFESSIONAL AND PERSONAL REFERENCES UPON REQUEST

 

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