WWLP-22 News
Chicopee, MA
November 8, 2023
Job Type
Full Time


The Creative Services Director is responsible for developing and leading the overall marketing strategy of the station, and for designing the promotions that will achieve the objectives of that strategy.


  • Provides leadership for the promotions team
  • Makes decisions regarding hiring, evaluation, promotion and termination of employees
  • Develops and executes promotions strategies to enhance station competitiveness     
  • Manages recruitment and development of talented promotions team members
  • Prepares budgets and approves budget expenditures
  • Plans and directs staffing, training, and performance evaluations to develop and control promotions programs
  • Plans, executes and tracks promotional events and contests that take place on-air, online and on-site 
  • Manages and lead station's public affairs strategies
  • Coordinates with outside organizations and community leaders
  • Tracks and organizes stations public affairs efforts
  • Performs other duties as assigned

 Requirements & Skills:


  • Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience
  • Fluency in English
  • Excellent communication skills, both oral and written
  • Minimum five years’ experience in media
  • Valid driver’s license with an acceptable driving record
  • Experience guiding, directing and motivating subordinates, including setting performance standards and monitoring performance
  • Experience establishing long-range objectives and specifying the strategies and actions to achieve them
  • Ability to identify the developmental needs of others and to coach, mentor or otherwise help others to improve their knowledge or skills
  • Proficiency with computers, telephones, copiers, scanners, and other office equipment





EEO Statement:  Equal Opportunity Employer Minorities/Women/Veterans/Disabled

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