Hall Communications, Inc
October 21, 2019
New London, CT
Job Type
Equal Opportunity Employer



The Local Sales Manager will work with the General Manager to:


  • Work with management on creating and communicating a sales and marketing strategy that will take the station on-air and online to the next level
  • Provide strategic input to setting sales targets for Local sales. Have the ability to develop reports to support the strategy
  • Personally, handle a local and regional account list.
  • Drive expected revenue performance as well as create new ideas and ‘outside the box’ revenue streams and business models to monetize these revenue streams
  • Clearly communicate performance expectations and establish and maintain a professional and motivated staff. Ensure that employees work and sell with integrity and uphold Hall Communications sales standards
  • Work cooperatively and in partnership with the other station departments such as Programming, Promotions, and Traffic to ensure growth in revenue and increased profitability through all station avenues
  • Oversee the planning and execution of sales meetings, attend community and goodwill events and represent the station at trade association meetings and professional organization events
  • Deliver presentations as required internally and externally, maintain sales relationships, help negotiate and close deals when needed
  • Recruit, hire and retain sales talent to build future pipeline. Coach and mentor Account Executives to identify and communicate areas of strength and needed improvement
    • 5 years prior experience in media sales preferred
    • Experience managing a sales team, including experience in strategic planning and direct responsibility for growing revenue in the radio sales industry


    • Must be willing to submit to a background investigation
    • Must have reliable transportation and a valid driver’s license.
    • Must have unrestricted work authorization to work in the United States


    • Knowledge of Eastern Connecticut
    • Must possess a ‘want –to-win’ attitude with a proven track record of sales/marketing achievements
    • Solid background in building and cultivating strategic relationships
    • Excellent communication and presentation skills as well as superior project management skills
    • Knowledge of how ad agencies, marketing/promotion companies and direct clients operate
    • Experience with and an understanding of the digital/new media world
    • Thorough understanding of local businesses, business issues in Eastern Connecticut
    • A result- driven focus and a detail-oriented mindset are necessary
    • Proficient computer skills, including all Microsoft Office applications, as well as the ability to learn new software applications is important.
  • Contact Andy Russell at 860-887-3511 or [email protected]
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