Tue, Dec 3 from 12:00pm to 1:00pm

Covering the 2020 Elections webinar #1

What Will I Learn?

Learn how to tell stories that viewers will actually watch!

By the end of this session, you will be able to:

  • Identify the key motivators that make any story more interesting
  • Focus on issues not horse-race “who’s ahead” political stories
  • Assess what information people are hungry for and why
  • Summarize what makes a great soundbyte and why
  • Employ effective storytelling strategies in less-than-perfect situations, like what to do when the video is boring
    Draw from examples of interesting and insightful stories on immigration, medical costs and student debt

About our speaker:

Al Tompkins is one of America’s most requested broadcast journalism and multimedia teachers and coaches. After nearly 30 years working as a reporter, photojournalist, producer, investigative reporter, head of special investigations and News Director, Tompkins joined the Poynter Institute where he is Senior Faculty for Broadcast and Online. He is the author of a textbook about multimedia storytelling that has been adopted by more than 100 universities worldwide. He has taught in 49 states, Canada, Egypt, Denmark, South Africa, Iceland and the Caymans.

Tompkins is the recipient of some of journalism’s highest awards including The National Emmy, the Japan Prize, The American Bar Association’s Silver Gavel, The Peabody (group award), 7 National Headliner Awards, The Robert F. Kennedy Award and The Iris Award. He was inducted into the Kentucky Journalism Hall of Fame and honored with The Governor’s Award from the National Academy of Television Arts and Sciences.

Tompkins helped to author the national codes of ethics for both the National Press Photographers Association and the Radio and Television Digital News Association.