News/Events – Massachusetts Broadcasters Association https://www.massbroadcasters.org Fri, 15 Jan 2021 17:37:30 +0000 en-US hourly 1 https://wordpress.org/?v=5.5.3 Credible threat to journalists ahead of Inauguration https://www.massbroadcasters.org/advisory/credible-threat-to-journalists-ahead-of-inauguration https://www.massbroadcasters.org/advisory/credible-threat-to-journalists-ahead-of-inauguration#respond Fri, 15 Jan 2021 17:34:00 +0000 https://www.massbroadcasters.org/?p=12493 This is unlikely to be news to any of you given the events at the Capitol in Washington last week but the Radio Television Digital News Association, the National Association of Broadcasters, and other organizations supporting journalists have learned about credible threats to journalists in […]

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This is unlikely to be news to any of you given the events at the Capitol in Washington last week but the Radio Television Digital News Association, the National Association of Broadcasters, and other organizations supporting journalists have learned about credible threats to journalists in DC and all 50 states leading up to next week’s Presidential inauguration (and likely beyond).

Here is a message from the RTDNA regarding these threats along with a link to resources and training to help keep journalists safe.  The NAB has provided some additional resources here: https://www.nab.org/journalism/.  Please pass this along to any news gatherers at your station – and frankly, anybody that may drive a station vehicle, wear a station jacket, or publicly represent your station in any way.

Thank you for continuing to support localism during an increasingly uncertain time.

 

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Your 2021 Budget – It’s Time to Think Differently https://www.massbroadcasters.org/news-events/your-2021-budget-its-time-to-think-differently https://www.massbroadcasters.org/news-events/your-2021-budget-its-time-to-think-differently#respond Tue, 15 Dec 2020 21:14:32 +0000 https://www.massbroadcasters.org/?p=12358 By Jay Meyers President and CEO, Broadcast Management and Technology   I truly learned about budgeting when I walked into a Department Head meeting at my first major market radio station a month after I became the program director.  The general manager announced it was […]

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By Jay Meyers
President and CEO, Broadcast Management and Technology


 

I truly learned about budgeting when I walked into a Department Head meeting at my first major market radio station a month after I became the program director.  The general manager announced it was time to budget for the next year and handed out a 13 column accounting spreadsheet to each department head with the expense items they were responsible for on the left and the months across the top and said “I’ll need your budget requests back to me in three weeks.”  And though I was a novice, I was able to accomplish that task because I was also given historical data for my department from the last three years.  And my department budget merged with other departments, which merged with sales forecasts that were prepared the same way.

 

And though the years have come and gone, and my responsibilities increased to running companies as the CEO, and handling a half billion dollar region of the industry’s largest company, at its very basic how I did budgeting remained the same.  Although 13 column spreadsheets have given way to individual tabs in Excel, I have always required my companies to start at the very basic level, each department submitting their own expense budget, each sales person working on an account by account basis preparing their proposed budget which merges into each station or cluster’s goals.

 

But what about 2021?  We are in a Covid controlled economy, our industry has taken 40, 50 even 60% hits in monthly revenue.  Of what true value is 2020 history when preparing next year’s budget?  The cold fact is there is only one answer to that question, and the answer is “absolutely nothing”.  Regardless of where you are in your process as you read this, the only proper way to approach 2021 is to have a universal goal and then put a business plan together to try your best to achieve it.  Spending hours and hours of your employee’s time preparing the 2021 budget is non-productive.  Let me explain to you why.

 

If I said to you that the goal for next year is to grow the business back to 2019 levels, I’m sure you would agree that would be a fairly good goal.  How about if I said to you that the goal next year is to grow the business over 33%.  Your response would be “that’s impossible, that can never be done”.  But if your business this year was off 25% from 2019, the two goals mentioned in this paragraph are exactly the same.  It’s simple math, if you lose 25%, you must grow over 33% to get back to the previous level.

 

Those kind of numbers in an Excel spreadsheet will literally scare the average salesperson to death.  The truth is that your employee’s time this year is far better spent out on the streets selling, your staff being a resource to your clients, being creative and closing business.  Spending hours and hours of useful time preparing a budget in an uncertain economy is more for style than substance and is more about process than performance.  I have always felt strongly that the most successful companies focus on performance, and the less than best, the mediocre or worse companies spend a lot of time focusing on process.

 

So, what do you do?  We need goals, we need some kind of budget to define the rules of engagement.  How do we define a business plan for 2021?  Here is a step by step idea.

 

  • Lay in your 2019 final revenue figures in your initial budget pass
  • On the expense side, lay in your average monthly run rate June-October (with sales costs loading in based on the revenue figures). The assumption here is that by June you would have adjusted your business to Covid expense levels.
  • If you have reduced salaries of current employees, adjust their salary back to pre-Covid levels
  • Remove the typical columns of previous year (2020) and percent change as they are not relevant for all the reasons mentioned above.

At this point you will have a reasonable first pass working budget.  Now is the time to get your senior team involved.

  • Have your sales manager(s) review the monthly revenue figures to see if they make sense based on where your business currently sits.  Ask them to make adjustments by moving revenue between months while retaining the total yearly goal.
  • Review your projected 2021 bottom line compared to 2019 to see if it is truly reasonable. It is highly likely that your initial pass will produce a significantly larger BCF number than 2019 because you will be running at your new normal expense level
  • Make a reasonable decision as to what would be a good target bottom line in the current climate.
  • Make adjustments to either revenue (minus) or expenses (plus – but only if the additional expense is actually going to enhance your capability to make the revenue numbers) to achieve the reasonable BCF number you have chosen.

Now you have your second pass budget and are pretty close to being done.

  • With your senior team, review your prepared 2021 budget one more time and make any changes that seem necessary.  If you have done the first two passes correctly, it’s likely you’ll have few to none.
  • Have your sales manager(s) determine what portion of the revenue budget each salesperson is responsible for and give them their goals.
  • Ask each sales person for their business plan (on an account by account basis) for achieving those goals. In a normal budget cycle, this would have been one of the first steps, but in Covid world, it becomes the final step.

And now you’re done, and ready to get to work in 2021 on re-growing your business.  By doing it this way, instead of taking your sales team off the streets during this critical time, their time will be spent creating revenue.  Their business plans can be due back to you on December 30th and be prepared during the traditional down time making your overall effort for the rest of the quarter more productive.

 

A couple of quick thoughts on operating in 2021.

  • If you are operating on reduced salaries, do not return people to 100% on January 1st just because that is how you prepared your budget. Make the adjustment when your revenue performance warrants it.  You’ll have expense savings earlier in the year but will have the correct amount budgeted when/if your revenue warrants it.
  • Think long and hard about what you learned while operating in 2020. Covid has reshaped many industries operating norms, and we are no exception.  Decide which changes have caused hardship and which changes have been good for your business and proceed accordingly.  Look for opportunities to return to the old way in the hardship cases and allow the good cases to become your new normal.

Wishing you great success in the year ahead and offering the following:

 

Now, perhaps more than ever, station owners need fresh ideas which usually come from engaging outside expertise that they cannot afford.  I have over three decades of experience in the industry and during my career I have been involved in one way or another with over a thousand stations, in more than 200 different markets and touching at one time or another all 50 States and seven foreign countries.  In non-Covid times, I typically have a literal waiting list of project requests.  Although my business remains solid with long time legacy clients, I do have significant time that I reserved for new projects to devote to helping the industry recover.

 

I am offering the following to members of the Massachusetts State Broadcaster’s Association:

  • A free initial phone or zoom consultation
  • If an interest is developed via the initial talk, greatly discounted rates to any active member.

It’s really pretty simple.  The future health of my business is directly related to the long term health of the your business and I want to do whatever I can to move the industry forward.

I would encourage you to visit my company website at www.bmtllc.com to learn more about me and the services my company offers.  And feel free to email me at jaymeyers@BMTllc.com or call me at (859) 653-4630 if you have any questions about this article.

 

Stay healthy and safe!

 

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MBA holds virtual Sound Bites event https://www.massbroadcasters.org/news-events/mba-holds-virtual-sound-bites-event https://www.massbroadcasters.org/news-events/mba-holds-virtual-sound-bites-event#respond Fri, 20 Nov 2020 12:59:23 +0000 https://www.massbroadcasters.org/?p=12275 Awards were virtually handed out to broadcast radio and television stations in nineteen categories at the Sound Bites Awards sponsored by the Massachusetts Broadcasters Association between Monday November 16 and Thursday November 19.   During an hour-long streamed program on Thursday Executive Director Jordan Walton, outgoing MBA […]

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Awards were virtually handed out to broadcast radio and television stations in nineteen categories at the Sound Bites Awards sponsored by the Massachusetts Broadcasters Association between Monday November 16 and Thursday November 19.

 

During an hour-long streamed program on Thursday Executive Director Jordan Walton, outgoing MBA Chairman and WBZ-TV President and General Manager Mark Lund, Lieutenant Colonel Timothy Murphy of the Massachusetts Army National Guard, National Association of Broadcasters CEO Gordon Smith, and Massachusetts Senator Ed Markey addressed the association’s radio and television members.  The full program can be found at MBASoundBites.com.   2015 MBA Broadcaster of the Year Candy O’Terry emceed the event.

 

The winners of the night in the Station of the Year category were MyFM 101.3 WMRC-AM and 22News WWLP-TV for radio and television, respectively.  95.9 WATD-FM and Springfield’s Western Mass News WGGB/WSHM-TV were runners up in the Station of the Year category.

 

Highlighting broadcaster’s commitment to their communities, 97-7 ACK-FM (WAZK-FM) won the radio Sound Bites Award for best Public Service Announcement for their “School Kids for the Environment, Public Safety, and Recycling” PSA.  WBZ-TV won the Public Service Announcement award for their “Boston Resiliency Fund” PSA asking for Bostonians to donate to help their neighbors in need.

 

The MBA recognized stations in the new “Critical Coverage” category which highlighted stations efforts to inform about the ongoing pandemic and fight for racial equality.  Recognized for Merit Awards were MVY Radio (WMVY-FM) and 22News WWLP-TV.  In first place was 95.9 WATD-FM their piece on Black Lives Matter and WCVB-TV Channel 5 for their coverage of Black Lives Matter protests in Massachusetts.

 

Now in its ninth year, the Sound Bites Awards received a record 229 award entries, highlighting the excellent work done in the previous twelve months by local broadcasters.  See a complete list of winners at massbroadcasters.org/winners.

 

Watch the full Sound Bites 2020 Program

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November RMT moved to Monday Nov. 2 https://www.massbroadcasters.org/advisory/november-rmt-moved-to-monday-nov-2 https://www.massbroadcasters.org/advisory/november-rmt-moved-to-monday-nov-2#respond Tue, 27 Oct 2020 20:05:15 +0000 https://www.massbroadcasters.org/?p=12102 In order to avoid any confusion or commotion surrounding the upcoming election, the Massachusetts Emergency Management Agency along with the State Emergency Communications Committee has elected to perform November’s Required Monthly Test on MONDAY November 2, rather than the previously scheduled Tuesday, November 3. The […]

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In order to avoid any confusion or commotion surrounding the upcoming election, the Massachusetts Emergency Management Agency along with the State Emergency Communications Committee has elected to perform November’s Required Monthly Test on MONDAY November 2, rather than the previously scheduled Tuesday, November 3.

The state EAS plan dictates that “Commonwealth-wide tests of the Massachusetts Alert System will be conducted on Monday or Tuesday of the first week of the month to assure the successful operation of the system” so this change falls within our EAS plan.

Please feel free to share this information with any necessary members of your team.

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2020 Sound Bites Awards winners https://www.massbroadcasters.org/news-events/2020-sound-bites-awards-winners https://www.massbroadcasters.org/news-events/2020-sound-bites-awards-winners#respond Thu, 15 Oct 2020 17:44:31 +0000 https://www.massbroadcasters.org/?p=11979 We’ve begun announcing our 2020 Sound Bites Award winners!  Click each category to see the winners!                                                           […]

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We’ve begun announcing our 2020 Sound Bites Award winners!  Click each category to see the winners!

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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WMAS PD Jim Raimo passes away at 51 https://www.massbroadcasters.org/radio-2/wmas-pd-jim-raimo-passes-away-at-51 https://www.massbroadcasters.org/radio-2/wmas-pd-jim-raimo-passes-away-at-51#respond Mon, 21 Sep 2020 12:21:53 +0000 https://www.massbroadcasters.org/?p=11856 James (Jim) A. Raimo, 51, of Enfield, beloved husband and best friend of Jennifer (Haupt) Raimo, and loving father of Lucy and Nora Raimo, passed away peacefully at his home on Thursday, September 17, 2020. Jim was born in Waterbury, son of Florence (Rykoski) Raimo […]

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James (Jim) A. Raimo, 51, of Enfield, beloved husband and best friend of Jennifer (Haupt) Raimo, and loving father of Lucy and Nora Raimo, passed away peacefully at his home on Thursday, September 17, 2020.

Jim was born in Waterbury, son of Florence (Rykoski) Raimo and the late Alfonso Raimo. He graduated from Windsor High School, Class of ’87 and received his Associates Degree in Business Administration from Asnuntuck Community College. Jim also studied Business at Bryant University and Fire Technology and Administration at Capital Community College. Earlier in his life, he was a Volunteer Fire Fighter with the Poquonock Volunteer Fire Department. Since 1995, Jim has been employed as the Program Director/Brand Manager at Entercom Communications in Springfield, MA. He was a very “hands on” director and would fill in wherever and whenever needed, even being an on-air personality on Sundays. Jim loved his job and his work family will also truly miss him.

Jim was a loving husband, father, son, brother, nephew, uncle, cousin, and dear friend. His family has an ache in their hearts with his passing and will fondly remember him as a loving, giving, and caring man whose family meant the world to him. Jim was a kind-hearted man who had a huge heart. He loved to help people, which was apparent with his dedication and hard work at the radio station organizing and facilitating their “Radio-Thons.” He organized the 911 station fundraisers and also helped raise almost 4 million dollars for Bay State Children’s Medical Center. He participated not only because it was his job, but because he truly wanted to be a part of helping those in need in any way possible. He even refused to do this on company time; he always requested to use his personal time so that he could be fully involved with no distractions. He never wanted to be the center of attention but always wanted to be fully involved.

Jim had a wonderful personality and had a positive attitude about everything. So many people relied on him for different things, as he was very supportive, and was everyone’s rock. He had an amazing sense of humor, was quick-witted, and had an infectious laugh. It was hard not to be happy when you were around him.

Jim loved his family so much and Jenn and the girls meant the world to him. He was also very close with his sister, Cindy, and they have always been the best of friends. Jim loved planning get togethers with his friends and family and especially loved taking trips to their cabin in Corinth, VT to get away and enjoy nature, work on the house, and sit by the fire and listen to music, especially Folk and Blue Grass.

In his spare time, Jim practiced the ancient art of Underwater Basket Weaving and also loved to knit scarfs and sweaters for his family and friends as Christmas gifts.

Besides his mother, Florence of Windsor; his wife and soul-mate, Jenn, and his beautiful young daughters, Lucy and Nora Raimo, all of Enfield, Jim is survived by his sister, Cindy Raimo of Windsor; his father-in-law and mother-in-law, Richard and Jane Haupt of Wareham, MA; his brother-in-law, James Haupt of Barre, MA; his nieces, Diana Raimo of Windsor, and Meghan Haupt of Barre, MA; his nephew, Ian Haupt of Barre, MA; and a host of aunts, uncles, cousins, other relatives and dear friends.

His family extends a sincere thank you to everyone who sent flowers, cards, food, or called the house to let us know how much Jim meant to you. Your outpouring of love has been greatly appreciated. Thank you to his doctors and nurses for their care and respect shown to Jim and for helping him with everything he needed. We appreciate all the support and prayers that were offered on our behalf.

His family will schedule a Memorial Service to honor his life in the future when we can all safely be together.

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NAB/RAB Radio Show Oct 5-9 https://www.massbroadcasters.org/news-events/nab-rab-radio-show-oct-5-9 https://www.massbroadcasters.org/news-events/nab-rab-radio-show-oct-5-9#respond Thu, 17 Sep 2020 14:59:52 +0000 https://www.massbroadcasters.org/?p=11827 The 2020 NAB/RAB Radio Show is headed online October 5th through 9th. Highlights include: Exclusive keynotes from Dave Ramsey, Rishad Tobaccowala and thought leaders shaping the future of media and advertising A CEO Town Hall with CUMULUS MEDIA’s Mary Berner, Entercom’s David Field and iHeartMedia’s […]

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The 2020 NAB/RAB Radio Show is headed online October 5th through 9th.

Highlights include:

  • Exclusive keynotes from Dave Ramsey, Rishad Tobaccowala and thought leaders shaping the future of media and advertising
  • A CEO Town Hall with CUMULUS MEDIA’s Mary Berner, Entercom’s David Field and iHeartMedia’s Bob Pittman, moderated by NBC News Senior Business Correspondent and MSNBC anchor Stephanie Ruhle.
  • Customized sales and programming strategies with leading consultants
  • Technology presentations and demos
  • Turnkey solutions for small and medium markets
  • Proven ideas and tactics for successful sales and marketing campaigns
  • In-depth discussions on the topics shaping our world today

Pricing:

$25 for NAB and RAB members, plus a $25 credit toward next year’s Radio Show registration rate
$50 for non-members, plus a $50 credit toward next year’s Radio Show registration rate.

** The MBA will reimburse up to ten (10) Radio Show registrations for members paying on their personal credit card through the Continuing Education Reimbursement Program.  See the CERP page for details.

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Sound Bites headed online week of November 16 https://www.massbroadcasters.org/news-events/sound-bites-headed-online https://www.massbroadcasters.org/news-events/sound-bites-headed-online#respond Mon, 14 Sep 2020 13:41:31 +0000 https://www.massbroadcasters.org/?p=11814 Dear MBA members,   This year has brought an almost unfathomable number of challenges to our radio and television members and to our communities.  COVID-19, civil unrest, a growing antagonism towards journalists, and an exceptionally divisive election cycle have made all of our jobs more […]

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Dear MBA members,

 

This year has brought an almost unfathomable number of challenges to our radio and television members and to our communities.  COVID-19, civil unrest, a growing antagonism towards journalists, and an exceptionally divisive election cycle have made all of our jobs more difficult.

It was our desire to shine a light on your hard work at Sound Bites in Framingham on November 10th through our Sound Bites Awards, as well as seminars, guest speakers and entertainment.  However, as we quickly approach the fall, it is apparent that for the safety of our members (and the state’s rules about indoor gatherings) it is necessary that we cancel our in-person Sound Bites event in 2020.

Like so many other aspects of our lives this year, we will adapt and overcome.  We are currently planning – not just an afternoon of Sound Bites – but a week’s worth of celebrating our radio and TV members from November 16th through 19th.  Don’t worry, we know you’re “Zoomed” out, so we’ll keep everything to short, bite-sized, on-topic pieces centered around the winners of our 2020 Sound Bites Awards and highlighting the amazing work you’ve all done throughout the year.

Please stay tuned to your inbox, mailbox, massbroadcasters.org, and the MBA’s social media accounts for additional details regarding Sound Bites 2020.

Thank you for the work you do day in and day out to keep your audiences informed and entertained.

 

See you (virtually) soon,

Jordan Walton
Executive Director
Massachusetts Broadcasters Association

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NAB releases new #WeAreBroadcasters PSAs https://www.massbroadcasters.org/news-events/nab-releases-new-wearebroadcasters-psas https://www.massbroadcasters.org/news-events/nab-releases-new-wearebroadcasters-psas#respond Thu, 10 Sep 2020 19:51:58 +0000 https://www.massbroadcasters.org/?p=11810 The National Association of Broadcasters (NAB) today announced the launch of new spots recognizing the importance of local radio and TV stations in delivering important news and information to their communities. The new spots highlight the role local broadcasters have played in providing fact-based reporting […]

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The National Association of Broadcasters (NAB) today announced the launch of new spots recognizing the importance of local radio and TV stations in delivering important news and information to their communities.

The new spots highlight the role local broadcasters have played in providing fact-based reporting and lifeline coverage of significant events nationwide over the past six months, including the COVID-19 pandemic, civil protests and unrest over racial equality, wildfires and hurricanes, and the 2020 political elections.

“America’s broadcasters are indispensable in keeping our local communities informed, safe and engaged,” said NAB President and CEO Gordon Smith. “When citizens need to know what is happening where they live, they trust local TV and radio stations to deliver reliable information to their homes, cars and phones. I encourage broadcasters to run these spots reminding our country’s leaders of the essential role that broadcasters serve in our democracy.”

Stations can download the spots, which are available in English and Spanish for TV and radio, at https://www.wearebroadcasters.com/resources/spots.asp.

The spots are part of the We Are Broadcasters campaign, an initiative started in 2013 to educate policymakers about their constituents’ reliance on local broadcasters.

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FCC releases 2020 Regulatory Fees R&O https://www.massbroadcasters.org/fcc-news/fcc-releases-2020-regulatory-fees-ro https://www.massbroadcasters.org/fcc-news/fcc-releases-2020-regulatory-fees-ro#respond Tue, 01 Sep 2020 12:05:43 +0000 https://www.massbroadcasters.org/?p=11777 The FCC just released its Report and Order on 2020 Regulatory Fees, which can be found here: https://bit.ly/2ETijFc The good news is that the FCC adopted a number of the proposals made by the MBA and other state broadcasters associations to assist individual broadcasters with […]

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The FCC just released its Report and Order on 2020 Regulatory Fees, which can be found here: https://bit.ly/2ETijFc

The good news is that the FCC adopted a number of the proposals made by the MBA and other state broadcasters associations to assist individual broadcasters with regard to regulatory fees.  These include:

  1. Simplifying the filing requirements for stations seeking relief with regard to regulatory fees by allowing such requests to be filed by email, and waiving its rule requiring that fee waiver requests and fee deferral requests be separately filed.
  2. Also allowing requests for extended payment terms to be made by email and waiving its rules to permit such requests to be combined with fee waiver, reduction, and deferral requests in a single filing.
  3. Exercising the FCC’s discretion under the Debt Collection Improvement Act to reduce the interest rate charged by the FCC for installment payment plans to a “nominal” rate, and eliminating the current down payment requirement for those on an installment plan.
  4. Granting flexibility in how stations can demonstrate financial hardship for seeking fee relief.
  5. Waiving the FCC’s Red Light rule so that stations already owing money to the FCC aren’t be blocked from seeking regulatory fee relief.

The Report and Order indicates that the FCC will soon be releasing one or more public notices providing additional detail on these changes.

With regard to the regulatory fees themselves, the FCC stated that its hands are tied by statute as to the fees that it must collect each year and that it will continue calculating broadcast regulatory fees as it has in the past.  As a result, there was a small reduction in radio fees over what was proposed because the FCC discovered that it had undercounted the number of radio stations by 2% (meaning there are 2% more stations to spread the radio industry regulatory fees across, reducing each individual station’s fee accordingly), but no fundamental change that would reduce the total fees paid by the radio and TV industries.

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