Join us on Tuesday, September 23, as the MBA presents Paul Weyland’s half-day seminar,
Long-Term Local Direct: How to Make the Offer Your Local Client Can't Refuse
In this session, broadcast sellers and managers will learn the following:
How to Sell the Best Story Your Local Client Has Ever Heard
Here's the story your client really wants to hear from you…why it's in his best interest to buy long-term from you regardless of your rates, ratings (or lack of them), format or program. When your client discovers that your plan for his success is much better than his, he's much more likely to want to buy from you on a long-term basis and the last thing on his mind will be your price.
How to Turn Ordinary Consumers into Your Client's Life-Long Customers
Learn how to discover and take advantage of the things that keep your client's potential customers up at night.
Common Advertising Mistakes Local Clients Make and How to Avoid Them
Find out how you can improve the effectiveness and efficiency of your client's overall advertising effort by up to 80 percent.
Why Price is the Last Thing Your Local Client Needs to Sacrifice in Order to Attract New Customers
Show your local clients why they don't need to discount when they advertise with your station. The money you'll save your client will go straight to his bottom line and you'll look like a hero.
How to Write Genius Creative whether You're a Creative Genius or Not
Become a creative genius in your client's eyes whether you think you have a creative bone in your body or not.
How to Eliminate Waste and Calculate Return on Your Client's Advertising Investment
Learn to explain with ease that doing business with you is not gambling but instead a good, calculated risk.
About our presenter:Â
Paul Weyland is an international speaker, branding, marketing and sales strategist, consultant, trainer, author and university lecturer.  He has made a name for himself speaking to and working in executive level positions in the television and radio business.  Paul has shown hundreds of organizations how to cut through the confusion of marketing, reach into the hearts and minds of their customers, close more sales, increase their bottom lines and keep customers for life. Paul keeps his audiences on the edge of their seats, laughing in self-recognition, hungry for more and eager to get out there and do it differently… and better.
When: Tuesday, September 23, 2008 from 8:00 to 12:00
Where: Sheraton Framingham Hotel 1657 Worcester Road in Framingham
How Much: Member Stations: $25 per person, Non-member stations: $75 per attendee
Breakfast and refreshments will be served.
Each attendee will receive an EEO certificate for their Public File.
ALL FIELDS OF THE FORM MUST BE FILLED OUT.
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