| The regulatory winds continue to blow hard into the faces of broadcasters, with television broadcasters in particular beginning to suffer from windburn. Two factors are at play. First, the transition to DTV is drawing FCC and congressional attention to television stations, and second, regulators have the perception that television stations have larger staffs and greater economic resources than radio stations, and this has increasingly led the government to use television stations as test beds for new regulatory requirements. Like the canary in the coal mine, television stations will then be observed to determine how their operations are impacted by the new regulatory requirements. If they appear to survive, it is a safe bet that in many cases the regulations will be expanded to cover radio stations as well.
In this vein, the FCC has adopted regulations requiring that television stations with websites begin posting most of the content of their public inspection files online, and that the online public inspection files comply with certain web standards (W3C/WAI) to ensure that they are accessible to those with disabilities. Having now worked with a number of broadcasters to create web versions of their public inspection files, I can tell you that it is not the simple task portrayed by the FCC in its order. In addition, the burden is inversely proportional to the size of the broadcaster, as those with fewer stations lack the ability to spread the costs and learning curve over a broader number of stations.
Similarly, the requirement that television stations shift from placing Quarterly Programs/Issues lists in their public inspection file to filing a new Form 355 each quarter creates a substantial increase in workload and recordkeeping that will likely find its way to radio. Among many other distinctions, Quarterly Programs/Issues lists were required to provide only a sampling of a station’s “public interest programming” over a quarter, while the Form 355 is intended to be an exhaustive list of all such programming, making the process of completing it far more challenging, and the risk of adverse action for failing to be as complete as possible far greater.
While the online public inspection file and Form 355 requirements have already been adopted for television, the legal procedure to make them go into effect is not yet complete. Whether you operate television or radio stations, take a moment to look over the new Form 355. A copy can be found appended to our January 2008 client advisory on these new requirements (located under the Communications Section Publications) at the Pillsburylaw.com website. TV stations will begin using the form shortly, and unless radio stations acting through their state associations start making the case to prevent expansion of the form to include radio stations, they too will begin feeling regulatory windburn.
|