Local Broadcast Sales (LBS)

LocalBroadcastSales.com (LBS) is an online sales tool, available to you and your sales team 24/7, 365 days of the year. LBS features sections for radio and television sales as well as specialized sections for digital media, new hires and managers.  In each section you will find helpful videos from some of the country’s best sales experts.

In addition, you can ask LBS Experts your own question in the Ask an LBS Expert forum and start a dialogue that will help you through your situation.

The best part? As a member of the Massachusetts Broadcasters Association, this valuable online sales tool is free to use!

If you don’t have access to LBS? Call the MBA office today at 800-471-1875 or email jordan@massbroadcasters.org or brittany@massbroadcasters.org for the MBA access code and get started today!

On the second Tuesday of each month LBS offers a FREE webinar to MBA members on various subjects related to selling broadcast media.

APRIL 2017

LBS Broadcast Sales Expert Mark Levy presents, “First Appointment: Successful Prospecting Doesn’t Happen by Accident!”

Prospecting and appointment setting is critical to the success of all broadcast sellers.  We all need to do it!  We’ll cover how to fine-tune the right steps to increase your results and establish business relationships that are worth pursuing.   Review tips on how to successfully schedule appointments.  Learn how to acquire a status in the minds of your prospects that changes the context of your call from an interruption to something that is expected!  When you frame that first appointment properly, the excitement of broadcast and digital selling naturally follows!

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