Local Broadcast Sales (LBS)

LocalBroadcastSales.com (LBS) is an online sales tool, available to you and your sales team 24/7, 365 days of the year. LBS features sections for radio and television sales as well as specialized sections for digital media, new hires and managers.  In each section you will find helpful videos from some of the country’s best sales experts.

In addition, you can ask LBS Experts your own question in the Ask an LBS Expert forum and start a dialogue that will help you through your situation.

The best part? As a member of the Massachusetts Broadcasters Association, this valuable online sales tool is free to use!

If you don’t have access to LBS? Call the MBA office today at 800-471-1875 or email jordan@massbroadcasters.org or brittany@massbroadcasters.org for the MBA access code and get started today!

On the second Tuesday of each month LBS offers a FREE webinar to MBA members on various subjects related to selling broadcast media.

MAY 2017

 

LBS Broadcast Sales Expert Paul Weyland presents, “I Know Something You Don’t Know!” – May 9 at 12 Noon.

Remember when you were a kid and you or some other kid relished in telling others in that sing-song way, “I KNOW SOMETHING YOU DON’T KNOW.” Well now I know something that YOU don’t know… but that if you’re in media sales or production, you really, really SHOULD know. It’s about how to come up with ideas your clients never would have DREAMED of, concerning things they know that your audience should know about them, but that you and the advertiser are keeping secret from the very consumers your client needs the most. What I know that you don’t know is that there is a hole the size of an aircraft carrier in your potential client’s marketing and advertising strategy and YOU need to know what that is so that you can tell your clients and start creating awesome commercials for them immediately.

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