Local Broadcast Sales (LBS)

LocalBroadcastSales.com (LBS) is an online sales tool, available to you and your sales team 24/7, 365 days of the year. LBS features sections for radio and television sales as well as specialized sections for digital media, new hires and managers.  In each section you will find helpful videos from some of the country’s best sales experts.

In addition, you can ask LBS Experts your own question in the Ask an LBS Expert forum and start a dialogue that will help you through your situation.

The best part? As a member of the Massachusetts Broadcasters Association, this valuable online sales tool is free to use!

If you don’t have access to LBS? Call the MBA office today at 800-471-1875 or email jordan@massbroadcasters.org for the MBA access code and get started today!

On the second Tuesday of each month LBS offers a FREE webinar to MBA members on various subjects related to selling broadcast media.

SEPTEMBER 2017

Personal Branding: What Sets You Apart?

Mark Levy

Broadcasters! How would you define your image or impression in your competitive marketplace? Your personal brand creates a perception or emotion, maintained by your prospects and clients. That brand describes the total experience of having a relationship with you and your station. There is a constant need to reinforce your self-brand. Find out how to positively build your brand versus having a not so impressive brand forced upon you.

Presented by Mark Levy, LBS Sales expert and Sound Bites 2017 Sales Speaker

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