Local Broadcast Sales (LBS)

LocalBroadcastSales.com (LBS) is an online sales tool, available to you and your sales team 24/7, 365 days of the year. LBS features sections for radio and television sales as well as specialized sections for digital media, new hires and managers.  In each section you will find helpful videos from some of the country’s best sales experts.

In addition, you can ask LBS Experts your own question in the Ask an LBS Expert forum and start a dialogue that will help you through your situation.

The best part? As a member of the Massachusetts Broadcasters Association, this valuable online sales tool is free to use!

If you don’t have access to LBS? Call the MBA office today at 800-471-1875 or email jordan@massbroadcasters.org for the MBA access code and get started today!

On the second Tuesday of each month LBS offers a FREE webinar to MBA members on various subjects related to selling broadcast media.

January 2019

Drive Them to the Website!

Tim Burt

What your clients’ broadcast ads must do to increase online sales! Learn the five hurdles that a salesperson must successfully complete before a client’s web traffic will increase. Creative expert Tim Burt will explain why these things should be incorporated correctly when talking about any advertiser’s website. Plus Tim will discuss the responsibilities that the broadcast seller has during the sales and creative process. A bonus topic will include using websites for station-specific promotions. Be prepared to position yourself and your station as true game changers for your clients!

Presented by Tim Burt,  LBS Creative Expert

January 8th – NOON

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