General Sales Manager

WWLP-22News Published: October 16, 2018 (about 1 month ago)
Job Type
Equal Opportunity Employer


WWLP-22News, an NBC affiliate, has an opening for a General Sales Manager.  The General Sales Manager oversees all aspects of the Sales Department, including staff management, advertising inventory throughout all channels, revenue goal setting and achievement, and budgeting.  The General Sales Manager also has direct responsibility for national sales efforts.  Duties and Responsibilities:

  • Provides leadership for the broadcast/web sales teams
  • Makes decisions regarding hiring, evaluation, promotion and termination of employees
  • Develops and executes sales strategies which result in exceeding revenue targets in local, national,  eMedia and new product revenue
  • Drives new business development
  • Manages inventory and revenue forecasting
  • Manages recruitment and development of talented sales professionals
  • Prepares budgets and approves budget expenditures
  • Resolves customer complaints regarding sales and service
  • Plans and directs staffing, training, and performance evaluations to develop and control sales and  service programs
  • Determines inventory, pricing and discount rates
  • Creates and reviews operational records and reports to project sales and determine profitability
  • Directs the Accounts Receivable efforts of the Sales Department
  • Performs other duties as assigned

Requirements & Skills:

  • Experience guiding, directing and motivating subordinates, including setting performance standards and monitoring performance
  • Experience establishing long-range objectives and specifying the strategies and actions to achieve them
  • Ability to identify the developmental needs of others and to coach, mentor or otherwise help others to improve their knowledge or skills
  • Be able to conduct telephone conversations, use electronic mail, write letters and memos, conduct   face-to-face discussions with individuals or groups, make decisions that impact the results of co-workers, work in close proximity to others


PRIOR EXPERIENCE OR TRAINING REQUIRED:  Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.  Excellent communications skills, both oral and written.  Minimum five years’ experience in media sales.


TELEPHONE: no calls please.


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