Digital Sales Manager

WWLP-22News Published: December 5, 2018 (12 days ago)
Job Type
Equal Opportunity Employer


WWLP-22News, an NBC affiliate, has a Digital Sales Manager position available.  The Digital Sales Manager is responsible for directing digital sales efforts for all station digital and digital marketing services.  Duties and responsibilities include:

- Develops and executes sales strategies which result in exceeding revenue targets in digital by vertical and by accounts

- Works with Account Executives and clients developing results driven marketing solutions across multiple platforms

- Attends sales calls with Account Executives to develop new accounts and maximize existing accounts

- Assists with the recruitment of talented sales professionals

- In partnership with Local Sales Manager, prepare and lead sales meeting

- Prepares budgets and approves budgeted expenditures

- Works closely with Accounts Receivable and sales team to maintain current and collectible agings

- Manage Digital inventory and effective pricing

Knowledgeable Skills:

- Current knowledge of digital ad technology, online ad serving, 3rd party research skills such as ComScore and Google Analytics

- Experience with Wide Orbit, Matrix, Strata, ComScore and AdMall

- IAB and/or Google AdWords certification a plus 


PRIOR EXPERIENCE OR TRAINING REQUIRED:  Bachelor's degree in Marketing, Advertising or equivalent combination of education and work-related experience preferred.  Minimum three years’ experience in Sales, preferably in the Digital field.


TELEPHONE: no calls please.


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