Digital News Producer

WWLP-22News Published: January 9, 2019 (8 days ago)
Job Type
Equal Opportunity Employer


Full-time Digital News Producer position available.  The role of the Digital News Producer is primarily in leading the transition from broadcast focused newsrooms to multi-platform newsrooms through active daily example; providing training in methods, processes and tactics; as well as in creating/editing origin content beyond that which is produced for on-air.

Applicant responsibilities include:  producing compelling news stories on all WWLP digital platforms using sound news judgment to prioritize and manage simultaneous assignments independently within an intense deadline-driven environment; integrate compelling and creative text with still images, audio and video, and links to relevant Internet resources. Repurpose and elaborate existing broadcast content for online use; monitor trends through metrics and adjusting coverage accordingly; use SEO techniques to produce stories that get noticed; monitor viewer e-mail for important news tips and user-generated content; coordinate live streaming events; posting and pulling information from social media; coordinate with crews in the field to obtain information, video, and images; regularly contact news sources for leads; train and mentor newsroom staff to integrate digital best practices into their daily work; daily oversight and quality control of the news content on all digital platforms, including video/copy posts, live streams, email blasts, text and push alerts, and social media interaction; attend news meetings to introduce innovative content ideas intended to enrich on-air content for online. Serve as a conduit for information on new station initiatives, editorial calendars, etc.  Will have dual reporting to News Director and Digital Director.


Previous experience required: 1-2 yrs. minimum; strong writing and storytelling skills, particularly knowledge of proper broadcast and print journalistic styles.







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