Account Executive

WWLP-22News Published: January 30, 2019 (17 days ago)
Location
Chicopee
Job Type
Category
Equal Opportunity Employer
Yes

Description

WWLP-22News, (NBC), has a full-time opening for a Television Account Executive.  The qualified candidate will be responsible for selling comprehensive media solutions to one or more local/regional/national accounts in a geographic territory to achieve sales targets and maximize revenues.  Principal Duties & Responsibilities include:

 

*Identify, develop, and expand existing and new client relationships & key accounts.
* Maintain close communications at various stages in the sales cycle including account updates, weekly projections & forecasting of future advertising.
* Conduct research on target markets and trends, and adjusts sales strategy accordingly.
* Ensure clear understanding and interpretation of client needs, and recommend appropriate solutions, in order to meet requirements.
* Develop short and long range plans for revenue growth.
* Negotiate advertising rates, create oral & written presentations; generate packages.
* Monitor accounts receivables.
* Research, analyze and monitor competitive media for new leads.

 

Specialized Knowledge/Skills/Abilities:
* Knowledge of online/digital and interactive advertising tools in order to advise advertisers and peer advertising sales representatives on the effective use of online/digital and interactive advertisements.
* Strong oral, problem solving, communications, writing, negotiation and presentation skills.
* Must be well organized, display a professional demeanor, exude high energy and show attention to detail.
* Must be a confident, flexible, multi-tasker, and be able to work independently.
* Knowledge of Comscore ratings is helpful.

 

 

EXPERIENCE REQUIRED:  Bachelor's degree preferred with an emphasis in Business/Marketing or Communications. Experience in MS Office including Word, Excel and PowerPoint required.  Experience in Marketing and advertising background preferred.

 

APPLY:  https://broadcastcareers-nexstar.icims.com

 

TELEPHONE: no calls please

 

EOE/Minorities/Females/Veterans/Disabled.

 

 

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